VOYAGE
EDITORIAL FILM MAGAZINE
CREATIVE DIRECTION & DESIGN - BRAND IDENTITY & EDITORIAL PRINT DESIGN
GRAD STUDENT – UNIVERSITY OF CALIFORNIA BERKELEY EXTENSION GRAPHIC DESIGN (FULL-TIME)
Voyage is a 35mm Film Photography Journal with a heavy focus on Editorial Design, typography, imagery and layout. This publication concept celebrates film photography, as each photo was selected based on my personal experiences in each destination / landscape. Unique typography and typesetting layouts have been utilized in order to highlight this curated imagery while exemplifying effective information design. The goal of this journal is to not only to educate the reader on how to harness the capabilities of film photography, but to serve an inspiration through aesthetically pleasing visual communications.
PROJECT DETAILS
CREATIVE DIRECTION & DESIGN- EDITORIAL MAGAZINE
NOVEMBER 2021
This project showcases a travel & film focused magazine concept & original brand identity, including the first volume cover and inside spread design mockups.
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To design a brand identity for a print publication of your creation / choice. I chose to advance this project by creating a front cover, spine and back cover design as well as several inside spreads. Appeal to my target audience through editorial, innovative, striking, bold design that fulfills a market demand by evoking a unique sentiment in the reader while conveying the brand identity concisely and effectively.
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Individuals of any age who enjoy film photography, specifically 35mm scenic film imagery, graphic design, editorial fashion inspired typesetting & traditional European style photography. In addition, any individual who wants to learn more about 35mm photography or improve their craft.
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I wanted to create a publication that both celebrated film photography while also educating the viewer on the principals and technique of shooting with 35mm film. While travel magazines and photography are two of the most prevalent forms of digital media, I feel as though there is a gap in this market for individuals who wish to learn more about how to take these types of photos themselves. In addition I wanted to create a journal that could serve as inspiration in itself through a delivery of information in an aesthetically pleasing and unique way.
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To create a cohesive, modern, chic magazine that celebrates film photography while also providing information to the viewer in a digestible manner. To place the visual emphasis on the actual photos of different locations while exemplifying and explaining some of the features of the photo to those who wish to improve their personal photography skills. To provide this information in a way that is intriguing and easy to follow yet striking and unique.
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After coming up with the initial idea & visualization of the aesthetic of the magazine, I began to sketch out my vision. I started with the cover, inside spreads and general layout that I wanted to use a guide throughout the publication. I then created the cover design, selected my typefaces, color palette, and photos that I wanted to be featured. Following this I collected the information that was going to be displayed in the inner article spreads and started constructing the first pages.
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In order to place the focus of the reader onto the images immediately, I used interesting shapes to frame the photos, and accompanied them with the name of the location that the photo depicts. This directs the viewers eye to the photo, while the incorporation of the colors from the photographs into graphic elements on the more text-heavy pages ties the two pages together. I wanted to feature places that I have had the pleasure of visiting in order to cater the vibe of each page to the aesthetic of that city, while still keeping a consistent brand throughout. I was inspired by editorial fashion, European style 35mm photography and my personal experiences in each city. I utilized unique typesetting in order to highlight and draw attention to the beautiful imagery while still providing a slew of information about both the images that are featured and also tips and tricks that could potentially help the reader take 35mm film photos that are inspired by voyage.
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