Individuals between the ages of 18-55 who are interested in typefaces, letter creation, anatomy of typefaces and letterform characteristics. In addition, the layout, color palette, and typographic choices were inspired by coffee table books, as I want the feeling this pamphlet evokes to be elegant, chic, simple & innovative.

The anatomy of type refers to standard elements that exist in typefaces. The variation of these elements is what gives a typeface its legibility, character, cultural and historical context. I chose Bodoni URW medium is my primary typeface to explore, explain and demonstrate type anatomy as it is possesses five unique characteristics: high and abrupt contrasts between thick and thin strokes, abrupt hairline serifs, vertical axis, horizontal stress and small aperture. These characteristics allow for ease of comprehension, while simultaneously conveying an elegant, elevated, chic and simple sentiment that is exemplified throughout this brand and also commonly utilized in coffee table book design. The letters within a typeface are typically arranged in either alphabetically or in a combination of words that together make a phrase or sentence. While this presentation directs the readers imagination toward the story or message that's being conveyed, it simultaneously draws the attention away from the individual letterforms within a typeface. In order to refocus our attention to a simple appreciation of the letterforms themselves, the anatomy of this typeface has been explored through a unique arrangement of letters by like characteristics. Each typeface contains a unique collection of strokes and figures that are simultaneously related yet unique. The goal of this arrangement is to bring focus to the art of the typeface itself and highlight the consistent shapes throughout while showcasing the anatomy of the type.

To create an infographic pamphlet of your design utilizing a simple typeface and all 26 letters from the alphabet. Identify and explain the anatomy of the typeface utilizing at least 26 different anatomical descriptive terms that indicate one or all of the main elements of a letterform. You may arrange the letterforms, numbers, and/or special characters into a phrase, sentence or group that showcases a unique design presentation and provokes learning. The goal is to increase awareness of letterforms and glyphs through an arrangement that focuses on hierarchy, negative space, focal point, color, and impact. I then chose to advance this project by designing, creating and developing a full website that corresponds with the pamphlet. This website was coded from scratch in Visual Studio Code using HTML, CSS3 & JavaScript and published through GitHub with a custom domain.