The primary audience of Donna Bella is women ages 25+ that want to achieve salon-worthy hair with ease. Donna Bella targets both stylists and consumers, leaning into the professional edge and empowering them to make confident, value-driven choices. The brand speaks to savvy consumers that care about sustainability, sourcing, inclusivity, access to high-quality products and effortless style. For professional stylists, we offer trusted, high-quality products and education that elevate their expertise, increase revenue, and inspire client loyalty. For consumers, we provide approachable ways to embrace confidence and achieve professional-worthy results every day.

Donna Bella has been a trusted name in the professional hair industry for over 20 years, providing high quality hair products, accessories and education to help stylists create transformative looks for their clients. The brand is an industry leader- providing sustainable, ethically sourced, 100% Remy human hair extensions to thousands of stylists and consumers across North America. Several years ago the brand began to sell products directly to consumers (in addition to salons and stylists), and since has experienced growth that has emphasized the desperate need for a reimagined brand identity. With the of conservative projection of continued growth and anticipation of being sold in big box beauty retail storefronts in 2026, the need for an updated brand identity that conveyed an elevated, bold, innovative aesthetic was abhorrently apparent.

Creative direct the implementation of the rebrand and design the assets for the new brand identity in a cohesive, editorial, bold, transformative manor that allows for increased brand awareness, expansion and _____. Synthesize the goals of the brand, marketing, ecommerce, copywriting, and production teams at Beauty industry group via visual solutions that exemplify the new brand identity / establish the new aesthetic by prioritizing design while simultaneously accomplishing their individual team initiatives. Creative direct and design how the brand guide is brought to life, evoking a elevated, innovative, memorable consumer sentiment that is communicated at a glance and will stand out in a competitive storefront such as Sephora or Ulta. Curate a striking new take on the industry that reflects the editorial sensibility and elegance of the rebrand with the accessibility, playfulness and high quality of the product.