Individuals of any age who enjoy floral or wildlife photography and are in the market for a large coffee table book to serve as décor in their homes. Also any photographers, graphic designers, artists and individuals who enjoy editorial design with a focus on striking imagery, typography and natural color.

Floral photography is a huge artistic medium that celebrates nature, color, imagery and lighting while capturing the simple beauty of the subject. Flowers are also a symbol of love and hold a special place in our society. I wanted to create a coffee table book that celebrates and showcases this striking photography while placing an emphasis on layout composition, typography and simplicity. Coffee table books often serve as both informational mediums and home décor as a form of art that is put on display, therefore the primary focus is placed onto the images while also providing snippets of information about the subject throughout the large book. I wanted to expand this idea with the addition of wildlife photography, as this subject celebrates the same features while also evoking feelings of reflection on the human experience.

To design a coffee table book series that consists of covers, advertisement, and inside spreads with a focus on imagery, typography, layout and color. To make it compelling, striking, elegant and chic while providing useful information on the subject of the photos. To create a book that could serve as a piece of artwork / display in a home.