Cars are a huge financial market as they serve as a pastime and hobby for many different individuals, in addition to the most common mode of transportation. This market is reflected by the fact that cars are often the subject of various publications and advertisements. The majority of the advertisements we see daily are for new cars, yet vintage cars and the restoration of cars are also a large financial market. Vintage cars are also a popular subject for photographers, particularly those who prefer to shoot with film.

I personally am a fan of film photography and a common subject of film photography is vintage cars. While these images are striking, unique, sophisticated and elevated, I have never seen a film or vintage - inspired photo utilized in a modern car advertisement or publication. I decided to create a publication that stood out in the oversaturated market by placing the central focus on the utilization of primarily 35mm film imagery and vintage cars, rather than new ones. typography and simplistic layout in order to expand on the sentiments captured in the images used.

In order to create a series of magazine covers that were cohesive, striking, unique, elevated, chic and exclusive, I placed the central emphasis on the imagery that is included. These images create a unique feeling for the viewer as a result of the color composition, lighting, negative space and backgrounds that are commonly featured. Facilitating a unique feeling in the consumer is precisely what car advertisements and companies strive to do- and film photography is a new creative route to do so and to inspire a resurgence of vintage cars that provoke similar sentiments to this type of photography. In order to advance these notions, I accompanied the imagery with complementary vintage-inspired typography and color palette. I also used film photography in the advertisements that are included in the publication in order to keep the vibe consistent and to produce unique ads that stand out in the market.