CLEAN CARE

Clean Care is an innovative Online E-commerce brand that sells makeup, skincare, and shower products that are certified clean and tested by expert scientists. There is a large market segment of consumers who create Online communities in order to find clean products and share their personal experiences and knowledge despite the difficulty. I created Clean Care in order to make products that are natural and free of chemicals accessible and easy to purchase, while simultaneously educating our customers on the benefits of using clean products. Clean care is a chic, elegent, trendy, user-friendly solution to this problem of toxic beauty products.

BRAND IDENTITY DESIGN

Creative Brief
This project originated with a prompt to create a logomark and logotype for any brand, either pre-exisiting or personally conceptualized. I choose to create a brand of my creation and decided to develop the entire brand identity through advertisements, website/app wireframes, printed collateral and packaging.

Client
UC Berkeley Extension

Year
01/01/2022

Project
01

Course
Visual Design Principles

01

2022

LOGO DESIGN

Category
Logo Creation & Development - Iconography & Typography

Deliverable:
Logomark & Logotype - Applied throughout the entirety of the brand identity / project

I started this project with an interest in clean beauty & after doing market research- noticed the market gap/ design gap in what is in the market - personal interest- background research-audience determined- business model / brand core- execute identity & market gap (design & product)- - also hard to find (community looking), need to be accesible - wanted to create something light and airy whiel also innovative and solving a problem- something I could and would want to follow through with- need for well done site & brand
After my background market research, I established that the target audience for this brand would be primarily young women ages 18-35 who are apart of the "non-tox" community and wish to use products that are free from harmful chemicals. This informed my
I wanted to create a clean beauty brand that was elegent, chic, trendy, light, etc. I wanted to design a full brand identity and website that sells beauty products that are chemical free, non-toxic and non harmful to individuals or the environment. In order to appeal to my demographic the website needs to be compelling, user friendly, informative and innovative. In order to achieve these aspects there is a focus on consistency, typography, cohesion, color palette and imagery. I wanted to fill this market gap w my interest - light, innovative, striking, user-friendly/ accesible, educated, simple, chic, etc- really wanted to create something that was as visually impressive as the science behind these products

BRAND STATIONARY PACKAGE

Category:
Printed Full corporate Stationary Package

Deliverable:
Branded Letterhead, #10 envelope & Business cards

WEBSITE & APPLICATION

Category:
Website and App Digital Design

Deliverable:
Website & Mobile Application Wireframes

following background market research & identifing my audience through a business model- i began with mood boards & conceptualizing the vibe and then went into deisgning the logomark & logotype - I then created defining attributes, traits, and a mood board for the brand and generated the brand identity around these central ideas in order to convey the companies values. I created a business model canvas in order to inform my designs by focusing on what this brand could potentially offer and to whom its prevalent consumer demographics would be. After designing the logo and selecting the color pallet and typefaces that I felt best represented the concept behind this brand, I continued my design process by developing the website and app wireframes for the online platform as this would be the primary mode of sales for the brand. The next step of my design process was the development of advertising materials (social media & billboard), primary packaging, and company stationary in order to fully build out the unique brand identity.
My design implements a simple color palette consisting of blues and purples in order to evoke a feeling of reliability, responsibility and soothingness. I wanted the logo and website to appear professional and elegant while also being playful and empathetic in order to convey the values behind the brand. I kept my typeface usage consistent across all brand materials in order to create a cohesive, recognizable brand identity. After creating the logo that I felt like represented the brand as a whole, I created a corresponding website and app design with the goals of accessibility, simplicity and information delivery. In order to further expand on the the identity of the brand, I created both digital and print advertising materials for clean care. The final step in my solution was to create company stationary and primary packaging for the shipping of the products in order to emphasize the reputability, professionalism and science oriented nature of the company.
Adobe Illustrator | Adobe Photoshop | Adobe InDesign

PACKAGING DESIGN

Category
Packaging Design & Realistic Mockup

Deliverable:
Custom Primary Shipping box used for all orders placed online

Description text goes here
Both the billboard & social media advertisement feature the Superfood Cleanser from Youth to the People- as this is one of the companies that ideally would be sold through Clean Care.

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